AI Image vs AI Video — When to Use Each

Two formats, different jobs

AI images are ideal for still assets: ads, packaging concepts, thumbnails, posters, and mood boards. AI video adds motion for hooks, explainers, and social clips — usually at a higher credit cost per generation.

Use AI images when you need

• Multiple variations quickly
• High visual detail for print or product shots
• Static campaign concepts to review with a team
• Thumbnails, covers, and brand explorations

Start with the AI Image Generator or copy a still prompt from Inspirations.

Use AI video when you need

• Attention-grabbing motion for social feeds
• Short product or lifestyle loops
• Storyboard-like sequences from a strong still

Explore the AI Video Generator and video models in the Models catalog.

A simple workflow

1. Explore inspirations and lock a visual direction as stills
2. Generate a few strong image variants
3. Promote the best concept to video when motion adds value
4. Spend credits on polish only after the idea is clear

Credits and commercial use

POTO AI shows credit cost before you generate. Paid generations include commercial use, so you can move from exploration to client-ready assets without a separate license step.